NT Technology/Media Plan v1

Kvartaldepo Media Plan

Comprehensive programmatic strategy. Data-driven full-funnel approach across awareness, consideration and conversion.

Total Investment
$300,000
Flight Period
2026-05-02 → 2026-07-02
Channels
5
Approach
Programmatic

Funnel Allocation

Budget across funnel stages

40%
35%
25%
AwarenessConsiderationConversion

Channels

Click a channel to inspect details

Priority Audiences

Segment 1
Minsk-based senior corporate executives, 35–55, seeking prestige downtown addresses
Segment 2
Successful Belarusian entrepreneurs, 30–45, upgrading from standard apartments
Segment 3
Affluent families seeking safe closed-territory living with superior infrastructure

Optimization & Measurement

Pacing Strategy
Even pacing · 10% daily flex
Bid Strategy
Target CPA for conversion · CPM for awareness
Creative Rotation
CTR-optimized rotation
Reporting Cadence
Daily alerts · Weekly review · Monthly strategy
Attribution
Multi-touch · 7-day click · 1-day view
Retargeting
15–25% of total budget · scaled tiers

Assumptions & Risks

Key Assumptions
  • ·Historical CPM and benchmarks remain stable
  • ·Audience targeting segments maintain scale
  • ·Brand safety reflects current requirements
  • ·Creative assets delivered on time
  • ·Third-party tracking remains accurate
Risks & Mitigations
  • ·CPM inflation during peak seasons
  • ·iOS privacy impacts retargeting pools
  • ·Premium CTV inventory supply constraints
  • ·Competitive pressure in key segments

Confidential · NT Technology